Quick summary
- Essential cookies run by default for core functionality.
- Analytics cookies activate only after consent.
- Marketing cookies activate only after consent.
What are cookies?
Cookies are small text files stored on your device by your web browser. They help websites remember information about your visit, such as whether you are logged in, your language, or your privacy preferences. Cookies can be first-party (set by this website) or third-party (set by services embedded in the site, such as analytics or advertising tools).
Similar technologies may include local storage, pixels, and tags that record events such as page views or form submissions. We use these tools to keep the site working reliably and, if you consent, to understand site performance and measure advertising effectiveness.
Essential
Keeps the site secure and functional, and stores your cookie choice.
Analytics
Helps measure traffic and improve content structure and performance.
Marketing
Supports ad delivery, remarketing, and conversion measurement.
Cookie categories we use
We classify cookies into three tiers. Your consent choices determine whether non-essential categories activate. You can change your choices at any time using the preferences panel.
1) Essential cookies
Purpose: core site functionality, security, and session management. These cookies are required to provide the website and to store your cookie preference.
Examples: session_id, csrf_token, cookie_consent_status
Consent required: No (activated automatically)
Retention: session duration or up to 12 months for preference storage
2) Analytics cookies
Purpose: measuring traffic, user behavior, and site performance. We use these insights to improve navigation, readability, and page performance.
Tools: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent required: Yes (activated only after you accept)
Retention: up to 14 months
3) Marketing / advertising cookies
Purpose: remarketing, personalized ad delivery, and conversion tracking. This helps us understand which campaigns result in meaningful actions on our website and allows us to allocate budget responsibly.
Consent required: Yes (activated only after you accept)
Retention: up to 540 days (Google Ads default)
Marketing cookies details
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
Cookie preference management: use the panel to accept or reject each category.
How to change or withdraw consent
You can update your choices at any time using the cookie preferences panel. If you reject non-essential cookies, only essential cookies remain active. You can also clear cookies in your browser settings, which removes stored preferences and may cause the banner to display again.